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This web site states the following, "Eureka - M A R." We noticed that the web site also stated " Of leather shoes in India." It also said " Of leather shoes in India. Of leather shoes in India. Of leather shoes in India. We manufacture and market high quality men and women footwear and finished leather. We operate through our three main business segments leather, uppers and shoe manufacturing units. Our products are sold under popular brand names in more than 40 countries globally. Environment Safety and Health Policy." The header had Farida Group as the highest ranking optimized keyword. It is followed by FSPL, FSL, and Farida which isn't as ranked as highly as Farida Group. The next words farida.co.in uses is Farida Shoes. Delta Shoes was included and will not be understood by web engines.